Enticing Visitors with Free Perks

September 26th, 2013

It is a question that is received all the time, as a web design company: “How can I keep visitors on my site?”

Indeed, this is an important consideration that can improve how well you convert visitors.  However, there is much more to the situation – as there are opportunities to convert them as email subscribers and social media followers, which can open up doors even if they never purchase a service or product from your business.

The right web design company can easily help you seize such a great opportunity.

A technique  in this situation is to simply give them something they can’t refuse.  After all, in this current environment of stiff competition, you have to stand out.  A couple of ideas might do well on your website:

  • Offer something for free.  A free e-book that is packed with useful information in your industry is sure to catch some eyes.  From the helpful to the entertaining, perhaps this could be a great draw for your audience.
  • Implement giveaways and competitions.  Everyone likes to win free things.  In addition to giveaways, competitions can get your audience involved, such as sending in photos and voting on others to win a free prize.

With these strategies alone, you could catalyze your email subscribers and social media followers.  It might be just what you need to create some buzz around your company online – which can lead to bigger and better things!

Contact us to learn more about how we can help you reach your visitors.  It is all related to web design, after all!

You might also like:

green-street

Discover the Benefits of Hiring a Websites Company to do the Work for You

avoid

5 Things to Avoid in Your Web Design

blue-barn-design

6 Steps to Minimalist Design from a Long Island Web Resource

blue barn graphics web design

How Do Web Searchers Think?

Discover the Benefits of Hiring a Websites Company to do the Work for You

September 18th, 2013

Discover the Benefits of Hiring a Websites Company to do the Work for You

While there are many templates and programs you can use to create your own website, this isn’t always the best option, especially if you are really trying to impress. If you have never designed a quality website before and you are looking for help, you need to hire the right website design company in Long Island. Discover the benefits of hiring a company to do this work for you.

Interactive Features

Internet users want to interact with the sites they visit. They aren’t typically interested in simply reading information and moving on. However, the interactive features aren’t always easy for just anyone to implement successfully into a website. A qualified website design company can create just about any interactive element you desire for your site to help you achieve the level of success you desire.

Search Engine Optimization

Just because you put up a website doesn’t mean it is going to rank well on the search engines and bring in more visitors. If you don’t know anything about search engine optimization, you need to hire a website design company that understands these tactics and can help you achieve the rankings you need to bring in higher levels of traffic and convert more sales.

Site Analytics

Once your website is in place, you need to track what is going on and make changes to improve its value based on the tracking information. A professional website design company in Long Island will perform the necessary site analytics for you. This can save you time and prevent you from having to learn about site analytics and how they work.

Monitor Your Competition

Some website design companies are able to monitor your competition to help you come out ahead. One of the most important aspects of creating a website that will be the most effective is to know what your competition is doing. This is not cheating, but it can be difficult to do if you aren’t experienced. You don’t want to copy your competitors exactly; you only want to use what they are doing to your advantage.

Unrivaled Experience

Proper website design relies heavily on experience. You likely don’t have that experience and will thus create a website that isn’t likely to give you the results you are looking for. When you work with a company that specializes in web design, you can take advantage of all their experience to better your site.

Hiring a web design company is essential to ensure your website achieves the levels of success you desire. When you understand the importance of trusting the professionals, you will be able to boost your rankings, draw in more traffic and see more conversions, improving your profits.

Need help from an experienced website design company? Contact us to find out how we can help!

You might also like:

free-logo

Enticing Visitors with Free Perks

avoid

5 Things to Avoid in Your Web Design

blue-barn-design

6 Steps to Minimalist Design from a Long Island Web Resource

blue barn graphics web design

How Do Web Searchers Think?

5 Things to Avoid in Your Web Design

September 18th, 2013

5 Things to Avoid in Your Web Design

Your website is your face to the Internet world. You want your Long Island web design to be the best possible reflection on your business and what you stand for. Your reputation depends on it. Whether you hire someone to design your website for you or you attempt to do it yourself, you need to understand how to avoid the most common mistakes to ensure success.

Slow Load Times

Because most people access the Internet through high-speed Internet connections, they expect all websites to load quickly. If you use Flash or a large number of graphics on your site, it will have a negative impact on your load times. If your site takes too long to load, visitors are going to leave your site and aren’t likely to come back.

Crowded Websites

Visitors need to get from one page on your site to another with ease. They shouldn’t have to hunt for hidden navigation tools or feel frustrated if they don’t find a way to get to the page they want to see. In addition to easy navigation on the homepage, the navigation should easily bring your visitors back to the homepage or to any other page.

Poor Text

The text on your website is critical to engage your audience and keep them interested. If your text is poorly written or takes up too much of the page, users won’t be interested in your site. Sometimes this involves hiring a company to write the content for you to ensure it is as effective as possible.

No Contact Information

Your Long Island web design doesn’t have to include all aspects of your contact information, including phone number, fax, email or physical address, but it should include at least one. When you leave your contact information off your website, it looks suspicious to visitors. You need to show them they can contact you if they have questions or concerns.

Broken Links

It is important to make sure all the links on your website are always functional. If someone clicks on a link on your site and it leads to an error message, they will feel as though you don’t care about them and their business. Checking links on a regular basis allows you to fix them so users don’t run into them. Every time you make changes to your web design, you need to change links to accommodate that change.

Your website design should be the best one possible to ensure you are able to capture and hold the attention of your audience. Many websites make mistakes in their design that cost them traffic and make it difficult for them to succeed. If you can avoid these mistakes, you will be more successful in your Internet endeavors.

Find out more about how our web design company can help you avoid these common mistakes and more. Contact us today!

You might also like:

free-logo

Enticing Visitors with Free Perks

green-street

Discover the Benefits of Hiring a Websites Company to do the Work for You

blue-barn-design

6 Steps to Minimalist Design from a Long Island Web Resource

blue barn graphics web design

How Do Web Searchers Think?

6 Steps to Minimalist Design from a Long Island Web Resource

September 18th, 2013

As a Long Island web resource in the area and across the nation, we love keeping up to date with the latest in the design world.  After all, it is our job.

One of the most recent trends concerns minimalist design, which brings a simple approach to the table.  A recent post was published by Huffington Post on how businesses can work towards a minimalist design, which we will follow and give our thoughts on as well:

  1. Keep it Simple: Reminiscent of responsive design, keeping your site free of much custom effects/animations can lend to a site that is successful on different browsers and devices.  We would suggest incorporating a responsive flavor to it anyways, so there is that cross-platform appeal.
  2. Clear and Concise Message: Is your message clear?  Can the visitor immediately see your message – within the text and the design?
  3. Say No to Distractions: Advertisements and popups have no place in a minimalist design.  They will add to clutter, the very thing you’re trying to avoid with this type of approach.
  4. Define Your Brand: The post offers a good suggestion – defining your brand in an aesthetically pleasing way, without “plastering it on every page of your site.”  This is where a great web design company comes into play!
  5. Embrace Color: The Huffington Post knocks the misconception of a black and white color palette – and for good reason.  Your website can incorporate a healthier palette, must they can’t be too overbearing.
  6. Defy Convention: Minimalist sites can take the beaten path.  There is plenty of room for experimentation, to get that “wow” factor.

Interested in minimalist design?  Contact us to learn how we can implement this strategy to turn heads for your site.

You might also like:

free-logo

Enticing Visitors with Free Perks

green-street

Discover the Benefits of Hiring a Websites Company to do the Work for You

avoid

5 Things to Avoid in Your Web Design

blue barn graphics web design

How Do Web Searchers Think?

How Do Web Searchers Think?

August 24th, 2013

As a business owner you probably understand the value of a website for your company. But rather than hire a professional company to design your site, you might take this matter into your own hands.

There is no rule that says you have to hire a professional web page design company. However, if you don’t know the first thing about web design, the likelihood of designing a professional, credibility site isn’t good. Sure, there are plenty of template websites available. But ask yourself: Is this the best representation for my company?

When designing a website, it’s important that you think like web searchers. Put yourself in their shoes. If you stumbled upon a website that looked as if it were put together in five minutes, would you trust the company?

A professional web page design company understands how web searchers think. Thus, they’re in the best position to create a site that will leave a lasting impression. Plus, a design company knows techniques that you might never consider. For example, do you know the importance of quality content? Do web searchers prefer blocks of text or information that’s scannable?

Don’t take chances with your website. Work with a company that has a proven track record and the skills to take your site to the next level. For more information on web design, or to discuss your options, visit www.bluebarngraphics.com.

You might also like:

free-logo

Enticing Visitors with Free Perks

green-street

Discover the Benefits of Hiring a Websites Company to do the Work for You

avoid

5 Things to Avoid in Your Web Design

blue-barn-design

6 Steps to Minimalist Design from a Long Island Web Resource

Four Questions to Ask Your Long Island Website Design Company

July 17th, 2013

If you’re thinking about creating a professional website for your company, here are four questions to ask your Long Island website design firm.

1. What are the company’s main services?

Is the company only a website builder, or does the company offer additional services, such as marketing, mobile application development, copy writing, etc.? Determine your needs, and then decide whether the company is right for your business.

2. What is your track record?

Does the company have experiencing building websites for your type of business. If so, who are past clients? Ask to see samples of the company’s work, and inquire about the kind of results you can expect.

3. How long is the process?

Depending on the company’s workload, it can take weeks or longer to have a completed site. Ask for an estimated completion date.

4. How does the website company price projects?

Will the company charge a flat fee or an hourly rate for your project? Additionally, if you need minor changes down the road, what can you expect to pay?

Author:
Blue Barn Graphics, Inc.
www.bluebarngraphics.com

You might also like:

free-logo

Enticing Visitors with Free Perks

green-street

Discover the Benefits of Hiring a Websites Company to do the Work for You

avoid

5 Things to Avoid in Your Web Design

blue-barn-design

6 Steps to Minimalist Design from a Long Island Web Resource

How Your Business Can Maximize Your Website

July 9th, 2013

At Blue Barn Graphics, Inc., a common question seems to be asked to us: How can my businesses maximize our website?

While there may not be a simple and conclusive answer, there are plenty of great ideas that may be right for your website:  After all, spending money on advertisements is wasted if it results in a high bounce rate and few conversions.  How can businesses maximize the opportunity?

  • Content: Have you read a blog post and then another catches your eye, forcing you to click and read another piece on the same website?  This is a great way to keep readers engaged to your site.  You can recommend other great blog posts, or a page that explains your services to appeal to visitors.
  • Conversions: Do you give your visitors a chance to convert?  There may be call-to-actions to call or buy something, but don’t limit it there.  Following your business on social media can be just as good (if not better).  Maybe they can sign up for your email newsletter.
  • Navigation and Aesthetics: There could be something wrong with your site.  A bad look, difficult navigation, and much more could be to blame.

Once you make the changes, you can always take a look at your analytics to look at your bounce rate and how engaged visitors are that see your site.  They can give you great insight into what’s going on with your website.

Not sure what’s wrong with your site, and/or need help fixing it?  Contact us today to learn how we can help.

You might also like:

blue

Long Island Website Designers: Providing the Latest in SEO and Design

sterling design

5 Tips for a Sterling Website Design

designblog

Long Island Website Design: 5 Reasons Why You Need a Site Redesign

res-bb

Creating an Online Resume

Long Island Website Designers: Providing the Latest in SEO and Design

July 1st, 2013

Is your website outdated and in need of serious help?  Does your business have an SEO strategy that can increase business?  Or, in even more dire circumstances: Do you even have a website?

Don’t worry if you have answered “no” to any of the three previous questions.  While an up-to-date website and sound SEO/marketing strategy is a must in the current landscape, it’s not too late to get everything on track.  As website designers, we have helped businesses locally and across the country boost their online presence.

A website is probably the most important item your business can have.  It can drive traffic either to your physical store or your online store – or both – which can help the growing number of customers that use the Internet to find what they need.  At the very least, a website that describes your business and helps them connect is a must.  You could also go with a site that can handle online orders and host a blog for more possibilities.

It has to be current, though.  For instance, if a person in your city searches for a business like yours, they will often do so on a mobile device.  Thus, your site has to be mobile-friendly.

And that also leads us to SEO.  Standing for search engine optimization (SEO), a good SEO strategy will help you jump up in the rankings when people search for something related to your business.  This is a great way to boost traffic and, ultimately, your business.

You don’t have to do it alone.  Contact us for help right away, as we’re on top of the latest design and SEO developments.  We’ll be happy to answer any questions you may have and describe how we can put your business on the map!

You might also like:

blue barn

How Your Business Can Maximize Your Website

sterling design

5 Tips for a Sterling Website Design

designblog

Long Island Website Design: 5 Reasons Why You Need a Site Redesign

res-bb

Creating an Online Resume

5 Tips for a Sterling Website Design

June 20th, 2013

First impressions are important. When a customer visits your website, your product or service should be the focus, not distracting clutter that wastefully diverts attention. There’s certainly a balance to be struck; you want your webpage to be clean, but not boring, stylish, but not tacky. Here are 5 tips that will help you design an elegant website for your customers.

 
1. Keep it Simple

In website design, there is a wonderful point where the right amount of creativity meets with the right amount of simplicity. Do not add so many bells and whistles that your customer is distracted or cannot find essential information about your product or service. When adding relevant pictures, keep their file size in mind so that they do not take too long to load. This may prolong the customer and turn them away from your webpage.

2. Choose a Classic Layout

Use a layout that looks sleek, but does not take attention away from what is really important: your product or service. Make sure that your customer will easily be able to find information about your company, a contact page, the products or services that you offer, and a page for frequently asked questions (optional). Do not add so many pictures or videos to your page that the customer cannot see the background; whitespace is important here because it keeps the page clean and makes it look more accessible.

3. Stay Away from Advertisements

It’s fine to have one or two ads (as long as their not pop-ups), but remember that the purpose of your website is to promote and provide information about your product or service. Your website should not be your main revenue stream, but rather ensure that major revenues will continue and grow. If you decide to run advertisements on your website, keep them as simple as they can be; interactive ads are meant to pull potential customers away from your site and towards the advertiser’s site.

4. Design the Website for Your Customers

It’s easy to get lost in the fun of designing a creative website, but make sure that it will interest your customers the most. You’ve already segmented your market based on your product or service, now design your website to appeal to that market. Check out other websites that you think are successful, and think about how the design of the website speaks to that company’s targeted market. Brainstorm and come up with a few ideas for what would interest your market, then choose the best one and implement it throughout the site.

5. Develop a Brand Personality through Your Website

In advertising, marketers face the challenge of assigning a desirable brand personality to their product or service. Think of your website as one large advertisement. Based off of your website, customers will decide whether you’re old-school or modern, whether you’re rugged or sharp. Your website should be able to communicate your own brand personality through its design. Be careful, this personality will most likely stick with your company for a long time. So make sure your brand personality is right for your company, and that your website promotes that specifically.

For more information on how to have an engaging website design, contact Blue Barn Graphics. With a talented and experienced staff, this Long Island website design studio will communicate with you to design your website so that it can promote your product or service efficiently and effectively.

You might also like:

blue barn

How Your Business Can Maximize Your Website

blue

Long Island Website Designers: Providing the Latest in SEO and Design

designblog

Long Island Website Design: 5 Reasons Why You Need a Site Redesign

res-bb

Creating an Online Resume

Website Optimization

June 19th, 2013

Did you know that website optimization is a must for your website?  It can lead to considerable value when search engines index your site, as well as when users arrive.

Optimization is not just for the website itself, though.  Optimizing images for your website can lead to SEO value and a better user experience, too.  A recent look from Ping! Zine Web Tech Magazine sheds light on four tips to thrive in this area:

  1. Meaningful File Names: An unreadable file name won’t help with search traffic.  If you rename the file to something that is logical, the search engines will know to pair that image and your site with relevant search queries.
  2. Size/Resolution: Users can become irritated at high load times for websites and photos.  A very high resolution can do more harm than good.  In light of this, aim for a resolution of 72 to 96 dpi, which can help with the user experience as well as SEO.
  3. Alt Text: This placeholder for images that don’t hold is often not displayed.  Using this can give the user something to read should the image not load – but more importantly, this text is read by search engines, lending to SEO value for the site.
  4. Captions: Descriptive captions are ideal for your users.  Displayed below or to the site, this text should be kept separate for maximum SEO value.

Image optimization can thus be a significant part of website optimization.  These details can help your website gain more SEO value overall.

Contact us for more website optimization tips!

You might also like:

part1

Top 10 Website Optimization Design Tips

part2

Top 10 Website Optimization Design Tips (Part II)

designtips

Top 3 Tips for Website Optimization

Back-linking Builds Traffic to Your Business Website