Back-linking Builds Traffic to Your Business Website

March 9th, 2012

Use Backlinks to Direct Traffic to Your Website & Get Listed Higher on Google

Backlinks - SEO with Blue Barn Graphics

There are a number of factors that search engines such as Google and Yahoo use to determine the position of your website in the search engine results, once of the most important, in my opinion, is backlinks. Backlinks (incoming links to your website) plays a large role in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.

Fact: Google will rank you differently than Yahoo

Google puts more importance on the number of websites that link to your website than any other search engine. If you want your website to be listed high in Google, you must have a large amount of quality links directed to your website. This is called link popularity ( gaining new links from outside websites to your website) and has been proven to be a popular way for businesses seeking to improve their search engine rankings.

Gain backlinks to your website by doing these three things:

1) Write unique web copy
As people discover your website and realize its benefits, the likelihood of them linking to your website naturally increases. For example, if your a photography studio you may want to write tips on how to take good photographs, if you are a long island web design company you may want to write about tips for building a quality website. Remember, the easier you make it on your audience to find good information, the more likely they are to link to it.

2) Directories
It’s very important to receive backlinks from is topic specific or niche directories. These are websites that are dedicated to news and information that is an exact or close match to your services. If you have a website that does slide scanning, then you want to be listed on sites that focus on scanning and photography. In the case where a website doesn’t know about your website, try asking them to link to your home page (9 out of 10 teims you won’t get a reply). However, send a personalized email telling them the benefit or feature their users will get from linking to you.

3) Build Partners
Overlooked for building link popularity is backlinks from partners and vendors for your business. Because you already have a business relationship with these companies or individuals, you are more likely to be able to request and receive a link from their website. These websites help validate your place online and also establish you within a community of websites online.

By hiring a qualified website designer that is knowledgeable of the latest search engine practices and techniques such as building backlinks to your website, you will be on your way to getting your website listed higher in Google.