Many of the websites I see have glaring SEO (Search Engine Optimization) errors that are very easy to fix and can make a massive difference to how Google – and other search engines – rank your website. Website SEO is curcial in order to position your web pages at or near the top of search term results. Did you know Google uses a program called Googlebot that crawls your website, records the data and inputs that data into it’s “classified” algorithmic process. They then rank your website accordingly. Simply said, if you want to rank higher in Google, follow these five easy steps!
1. Use the Title tag, properly!
Incorrect use of your TITLE tag will almost certainly guarantee you will not rank in Google, and other major search engines. Yes, you can still rank but why make it hard on yourself? Missing titles or having generic names like “Welcome” or “Home” is not any better. Be sure every page in your site has useful titles, try to incorporate your keywords into your title such as “LI Web Design – Providing Web Design Services for Long Island’s Fortune 500 Companies”. Never duplicate titles across the site, be sure each page has it’s own unique, relevant name.
2. Add your web pages to social media/bookmarking sites.
It’s free and it’s easy. Add every useful page on your website to Digg, StumbleUpon and Reddit. Not only will you be adding inbound links, but users of these services can discover your website and may choose to provide you a link. Keep in mind that quantity is great for inbound links, but quality is king. A PR8 link from adobe.com is better than 200 links from a low quality site with a Page Rank (PR) of PR1.
3. Use H1 tags for web page headings.
H1 is the highest-level headline tag and search engines know that they are a good guide to page content. Try to produce a compelling and accurate description of the page in around 35 characters, apply the H1 tag and incorporate your keywords into this phrase. Google will rank you because of it, trust me.
4. Use keyword-driven permalinks whenever possible.
If you’ve ever seen URLs like http://mysite.com/site.php?id=try?topic=1266342, you’ll know as a human these URL’s are hard to remember, for search engines they are hard to interpret. Nowadays web servers are capable of using permalinks, which look like http://mysite.com/auto/mercedes, and this allows you to use keywords to indicate what the content is about. Bonus: If you are using a WordPress theme, permalinks can be switched to /%postname%/ from the dashboard.
5. Often overlooked: Add a sitemap!
A sitemap is a small XML file that describes the contents of your custom website design and the relationship between all of your web page links. Often the spiders will eventually figure this out, a sitemap is the easy way to guarantee this happens quickly and effectively. If you’re using a CMS system such as Joomla, use your automatic sitemap plugins.
By following these five easy steps you will be giving your website a better chance of ranking higher in the search engine results. While there are hundreds of other things you can do, just following these will position you higher in Google and the other major search engines.
Long Island Web Design Services by Blue Barn Graphics, Inc.