Top 10 Website Optimization Design Tips (Part II)

May 1st, 2013

We’ve all struggled with SEO and web design, I’ve put together my top 10 website optimization design tips to get the most out of your website!

1. Menu Navigation Must Be Intuitive: This tip is critical. One of the worst things you can do with your web site is to make it difficult to navigate. Nothing is more frustrating for visitors than not being able to find the information for which they are looking, quickly and easily. Most modern sites typically utilize either a vertical, left-aligned menu system, or a horizontal, top-aligned menu system. This is what users expect, and is not the area in which you should get “creative”.

2. Lots of Browsers Means Lots of Testing: There are a myriad of different browsers that people are using these days; Internet Explorer, Firefox, Safari, Opera, Chrome, etc. You never know which one a person may be using when they visit your website. Because of this you must make sure you test your site under as many browsers as possible before it goes live.

3. Pick a Single Color Scheme: This first tip is simple. Pick a common color palette and use it consistently throughout your entire website. Don’t have your home page be one color, your contact page be another, and your product page yet another. Not only will an inconsistent color scheme look terrible, but it will also drive users away from your website.

4. Use Cascading Style Sheets: Cascading Style Sheets (CSS) enable you to specify a set of style classes that are then implemented throughout your entire site. You can use CSS to develop a range of text styles (e.g., bold, underlined headline, etc.), enforce your color scheme (as we mentioned earlier), and set consistent page layouts for your website.

5. External Links Should Open In a New Window: Website development 101 says that you want to keep visitors on your site. Therefore, any page that you provide a link to that IS NOT on your site, (e.g., industry news, YouTube videos, etc.), should open in a new browser window. This enables your visitor to review the information they linked to, while never leaving your website, as it is still open in the original window.

In our next post we’ll look at the next 5 of our top 10 web design tips.

Author: Stefan James
Company: Blue Barn Graphics, Inc.
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