If you’re a small business owner, you’ve undoubtedly been thinking about your web presence. Of course you need a well-designed website — but what should that website do? The world of online marketing is continuing to evolve, and it’s no longer enough to simply establish a static website and walk away. Here are your top 3 tips to keep in mind when building your online business presence for website optimization.
No more keyword stuffing
A few years ago, search engine optimization (SEO) was all about keywords. The web designer could simply stuff their text with lots and lots of repetitive metatags and keywords, and assume that the search engine robots would be impressed. Google, however, has been getting smarter over the years. It’s been busy teaching its search-robots how to recognize “keyword stuffing,” and it penalizes websites which try to use those old-fashioned tricks to get better search results.
So what’s the best route to SEO now? Fresh content. By creating a blog or a section of your website which is frequently updated, you’ll give the search crawlers a reason to notice your site again and again. Google’s search algorithms continue to become more intelligent and less robot-like, and they’re able to distinguish fresh content from stale.
Inbound links are the key
Inbound links are what people click to arrive at your website, and they are the most important element in getting a higher PageRank for your site. Most often, inbound links are created by other people who get interested in something they’ve seen on your site and mention it on their own social media network. Your site becomes part of an ongoing conversation, and the comments generated by your users are pure SEO gold.
Blue Barn will create a blog on your website that’s super-easy for you to add to, so that visitors to your site will always find some new and useful content there to talk about. The blog will be the most effective way for you to add fresh content, pleasing Google® and the other major search engines.